Form & Function

"When the form changes, so does the underlying business model, which of course changes the function as well."

Seth Godin is scary brilliant and, it seems, prescient as he seems to write so eloquently about what I'm thinking. So, when I read Form and Function, it rang so true for what we are working to build.

Not only are we working to change the form to make health histories engaging, dynamic, accessible, and relevant for their owners, you! But, in doing this, we are flipping the model and the way that health histories function at a very basic level in the relationship between health consumer and health professionals.